The Truth About Diamond Authenticity in Luxury Jewellery
The Shifting Sands of Diamond Authenticity: A Lesson in Transparency Estimated reading time: 3 minutes Key Takeaways: The luxury market emphasizes trust and transparency, especially regarding gemstone origins. The Advertising Standards Authority (ASA) is enforcing clear distinctions between natural and lab-grown diamonds in advertising. Brand integrity is as crucial as the materials used in fine…